CHARLOTTE TILBURY BEAUTY EXPANDS PARTNERSHIP WITH DALLAS COWBOYS CHEERLEADERS WITH REVEAL OF NEXT GENERATION BEAUTY LOOK

PR Newswire

NEW YORK, Sept. 30, 2026

AS THE OFFICIAL BEAUTY PARTNER OF THE ICONIC DALLAS COWBOYS CHEERLEADERS, THE BRAND CONTINUES TO POWER THE TEAM’S GAMEDAY BEAUTY LOOK

NEW YORK, Sept. 30, 2026 /PRNewswire/ — Charlotte Tilbury Beauty – the award-winning global luxury beauty brand founded by President, Chairwoman, Chief Creative Officer and makeup artist to the stars, Charlotte Tilbury CBE – continues to build momentum in the U.S., celebrating the second year of its landmark partnership with the world-famous Dallas Cowboys Cheerleaders.

Charlotte Tilbury Beauty x Dallas Cowboys Cheerleaders

THE BEAUTY SECRETS BEHIND AMERICA’S SWEETHEARTS

Now entering its second year, Charlotte Tilbury Beauty’s landmark partnership with the Dallas Cowboys Cheerleaders continues to build on a shared commitment to performance, excellence and inspiring confidence. As the team’s official beauty partner, the brand brings its signature artistry and world-famous beauty icons to one of the most celebrated teams in American sport and entertainment, helping the Dallas Cowboys Cheerleaders look and feel like their most beautiful, confident selves both on and off the field.

Since launching in 2025, the partnership has come to life through a series of high-impact cultural moments spanning content, creator experiences, retail appearances, in-stadium activations and the Dallas Cowboys Cheerleaders’ official gameday beauty look.

This year, Charlotte has evolved the team’s signature look with a curated beauty wardrobe designed to meet the demands of high-energy routines, long days and the intense Texan heat. Featuring some of Charlotte’s best-selling skincare and makeup, the look delivers flawless, cheer-proof camera-ready beauty that works as hard as the Dallas Cowboys Cheerleaders do – from kick-off to the final whistle.

CHARLOTTE TILBURY x DALLAS COWBOYS CHEERLEADER GAME DAY LOOK

SKINCARE
Magic Cream
Magic Serum Crystal Elixir
Hollywood Skin Secrets Immediate Eye Revival Patches
Invisible UV Flawless Primer SPF 50

COMPLEXION
Airbrush Flawless Foundation
Airbrush Flawless Blur Concealer
Airbrush Flawless Finish
NEW! Airbrush Flawless Blur Loose Powder
Airbrush Flawless Setting Spray

CHEEKS
Hollywood Contour Wand
Airbrush Bronzer
NEW! Airbrush Flawless Blush Blur
Beauty Light Wands

EYES
Luxury Palettes in Pillow Talk & Pillow Talk Dreams
Exagger-Eyes Easy Eyeshadow Sticks
Rock ‘n’ Kohl Eyeliner
Exagger-Eyes Volume Mascara

BROWS
Legendary Brows
Brow Fix

LIPS
Lip Cheat in Pillow Talk (shade-matched)
Matte Revolution or K.I.S.S.I.N.G. in Pillow Talk (shade-matched)

FRAGRANCE
Star Confidence

Kelli Finglass, Senior Director of the Dallas Cowboys Cheerleaders said:

“Looking good makes you feel good and feeling good gives you confidence. That’s what we love about Charlotte Tilbury. It’s a brand that’s really about confidence and helping women feel their best. For the Dallas Cowboys Cheerleaders, that confidence is so important because when they feel good about themselves, they can step out on the field and perform at their very best.”

CHARLOTTE TILBURY BEAUTY EXPANDS ITS AMAZON BEAUTY RETAIL COLLABORATION

Over the past year, Charlotte Tilbury Beauty has brought its award-winning, globally adored makeup, skincare and fragrance to even more customers across the U.S., combining the brand’s digital-first approach to beauty with the selection, convenience and engaging shopping experiences available in Amazon Beauty’s U.S. store. Now, it is expanding its collaboration with Amazon Beauty to create new ways for customers to experience the official game day look.

The activation spans Charlotte Tilbury Beauty’s makeup, skincare and fragrance wardrobe alongside brushes and beauty accessories, with dedicated content amplified across Amazon Beauty shopping experiences, social channels, digital media and more. It creates an engaging new destination for customers to discover Charlotte’s artistry and shop the beauty secrets trusted to perform alongside one of the most iconic teams in American sport and entertainment.

Now, Charlotte Tilbury Beauty is bringing these two milestones together in an exciting new retail activation. As the Dallas Cowboys Cheerleaders’ official beauty partner, Charlotte Tilbury is expanding the reach of its partnership through its retail collaboration with Amazon Beauty, giving customers new ways to discover and shop the high-performance formulas behind the team’s official gameday beauty look.

Charlotte Tilbury CBE, President, Chairwoman, Chief Creative Officer and Founder of Charlotte Tilbury Beauty, said:

“Darlings, I am so thrilled to be celebrating another incredible year as the OFFICIAL BEAUTY PARTNER of the iconic DALLAS COWBOYS CHEERLEADERS! These incredible women represent CONFIDENCE, PERFORMANCE and EXCELLENCE at the very highest level, and I have loved creating their official gameday beauty look with my HIGH-PERFORMANCE FORMULAS that work as hard as they do.

This year also marks another exciting milestone as we approach ONE YEAR of Charlotte Tilbury Beauty in the Amazon Beauty U.S. store. Since launching last September, we have been able to make it even easier for customers across the U.S. to discover my AWARD-WINNING, GLOBALLY ADORED BEAUTY ICONS and unlock the MAGIC OF CONFIDENCE!

Now, I am so excited to bring even more of the MAGIC of our Dallas Cowboys Cheerleaders partnership to customers! From discovering exclusive content to shopping the BEAUTY SECRETS behind their official gameday look, I cannot wait for even more people across America to discover the artistry, innovation and CONFIDENCE behind this incredible partnership!”

Camille Nordby, Premium Beauty Category Leader, Amazon U.S. Stores. said:

“We couldn’t be more proud of Amazon Beauty’s collaboration with Charlotte Tilbury Beauty. Charlotte Tilbury is a brand built on confidence, artistry, and showing up as your best self. We can’t wait to bring customers closer to the action with behind-the-scenes content, exclusive experiences, and the products behind the Dallas Cowboys Cheerleaders’ iconic looks.”

Charlotte Tilbury Beauty continues to build momentum in the U.S. through strategic collaborations spanning beauty, retail, sport and entertainment. With innovation, artistry and a mission to unlock the magic of confidence at its heart, the brand continues to create new ways for customers to discover and experience Charlotte’s award-winning universe of makeup, skincare and fragrance.

[CHARLOTTE TILBURY BEAUTY X AMAZON BEAUTY U.S. STOREFRONT]

ABOUT CHARLOTTE TILBURY
Launched in September 2013 by iconic beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty was born out of Charlotte’s long-held desire to empower everyone to feel like the most beautiful version of themselves, helping people around the world gain the confidence to achieve their biggest and boldest dreams.

Charlotte has bottled the beauty secrets discovered over 30 years of working on fashion editorials & campaigns, catwalk shows and red carpets around the world into her innovative, boundary-breaking products. The Charlotte Tilbury Beauty universe of skincare, makeup, and fragrance is for everyone, everywhere – suitable for all skin tones, shades and types, is backed by research and loved by A-list celebrities and beauty fans alike. Created to beautify and improve the look and feel of everyone everywhere, each product is formulated in world-leading laboratories using ingredients of the highest quality and presented in a distinctive range of sophisticated, glamorous and luxurious packaging.

Charlotte Tilbury Beauty continues to break records across regions, channels, and categories. The company now employs over 3,000 people globally and sells over 500 products across colour, complexion, skincare and fragrance. Charlotte Tilbury has a physical presence in over 50 global markets, as well as via charlottetilbury.com and the Charlotte Tilbury Beauty App (available on iOS and Android) and has over 3,000 points of distribution worldwide including department stores and travel retail.

¹Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup All Other Tools and Accessories Sub-Segment by Division, Value Sales, 12 ME March 2026
²Source: Circana/U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, Jan’25 – Dec ’25combined
³Based on global sales from www.charlottetilbury.com between APR25-MAR26
⁴Tested on over 105 people over one week
⁵Clinically tested on 32 people
⁶Tested on 36 people