With the arrival of the Cannes Film Festival 2026, one of the most influential global stages across culture, media and business, innovation in health, longevity and human development takes center stage through the participation of European Wellness Biomedical Group as main partner of the international movement AI Boost Selection.
Known as the number one organization worldwide in regenerative medicine, cellular therapies and human longevity, European Wellness Biomedical Group stands at the intersection of science, innovation and human evolution, bringing together decades of research, clinical development and real-world application in advanced healthcare.
The group is led by its founder and chairman, Mike K.S. Chan, a global pioneer in cellular therapies and biological medicine, with more than four decades driving scientific breakthroughs focused on enhancing quality of life and human potential.
Within the Cannes context, this presence goes beyond institutional visibility. It reflects a broader strategic narrative aligned with emerging global paradigms: the future of innovation is no longer limited to technology—it integrates science, consciousness and human development.
This vision is brought to life through its role as main partner of AI Boost Selection, an independent international movement developed within the framework of the festival, recognizing influential voices across artificial intelligence, innovation, business, culture and leadership.
Supported by figures connected to Hollywood and international leaders, the movement positions itself as a platform where industry, technology and purpose converge from a global and strategic perspective.
A key moment will take place on May 16, at the iconic Hotel Gray d’Albion, where an exclusive private gala, by invitation only, will bring together business leaders, international investors, film industry professionals, Hollywood-linked figures and global experts in technology and artificial intelligence.
As part of this gala, the Global Boost Awards will also be held—an initiative within the movement that recognizes influential voices worldwide across innovation, artificial intelligence, business, culture and leadership.
Rather than a traditional awards format, these recognitions are positioned as a strategic distinction, highlighting individuals and projects driving meaningful change from a global, purpose-driven perspective.
In this environment, European Wellness strengthens its positioning not only as a scientific leader, but as a key voice in the global conversation about the future of human potential, bringing a solid foundation that connects health, longevity, innovation and sustainable growth.
Its presence within the movement is rooted in a central idea: true progress—personal, professional and business—begins within human biology, evolves through the mind and expands into society.
AI Boost Selection also features the Artificial Intelligence Showcase, a curated selection of cultural, cinematic and brand-driven projects exploring the use of artificial intelligence from a strategic, creative and conscious perspective.
The leadership and purpose dimension is reinforced by the participation of Jorge Loza, founder of Wake Up Conferences, who has been appointed Global Honorary Mentor of Purpose & Human Potential, contributing a symbolic layer that balances innovation, strategy and human development.
AI Boost Selection is part of a growing international ecosystem with presence in cities such as Miami, Cannes, Berlin, Amsterdam, Madrid and Barcelona, establishing itself as a meeting point for leaders driving transformation on a global scale.
The movement was created by Sonia Boost, widely recognized for her international career as a film producer and currently founder of a global ecosystem integrating advertising, marketing education and artificial intelligence.
Today, Sonia Boost is considered one of the leading figures in strategic marketing and artificial intelligence applied to business growth, having been recognized twice by Forbes for her work in strategy, innovation and scalable business development.
From this vision, AI Boost Selection stands as a platform where cinema becomes a cultural language, artificial intelligence a growth engine, science a foundation for human evolution, and purpose the unifying force across industries.
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